Now let’s get busy… Once the Coronavirus (COVID-19) lockdowns are done and people start to put their lives back on track, one thing will be very different. How people use the Internet will have changed dramatically. Especially those who never really used it before. Is your business Ready??
To help my fellow tour professionals and other “side hustlers”, I am going to make a series of videos that will help you get busy by getting found faster online. Help you get more business from the Internet as more people will now be using the internet for their everyday needs…
The fact is that when people are back working, the country back to full operation, our relationship with the Internet will now be ingrained into our lives. Before this lockdown, we still had a sizable part of the population that were not attached to the Internet for their every day communicating, shopping and research online. That will not be the way anymore.
I know, for many of you, this is already an everyday piece of your life, but there is a section of the population, especially when it comes to small business owners and operators, who shied away from the online world. They split their time marketing the old fashioned way then had a “presence” online. they were “there” in actions, but not in spirit. Their intent was good and it worked ok. But now its “all hands on deck”, we need to build a real and serious online presence for our brand and our business. Because Everyone will now be there, online.
Below is an edited text of my video “Are You Ready for The New Normal”
Hope it Helps!
Now is our opportunity, as tour operators, tour guides, directors and other self hustlers, to get busy! I purposely gave the title “are you ready for the new normal” because we’re all in the same boat. We’re all sitting at home right now.
The smart ones anyway, are not really sitting at home. The smart ones are actually shutting the bedroom door. They shut the office door, they shut the basement door and they’re sitting behind these closed doors, looking at their marketing. They know that once all of this clears out, everything will have changed on both the consumer side and the business side.
People Are Changing
Being online. We always had that one segment that just wasn’t comfortable being online. Yes, they play with Facebook. They probably have a Twitter account. They may even shop on Amazon. But they weren’t serious about it. On the business side, they viewed being online as a part of their marketing effort to keep modern. But it wasn’t the main focus of their marketing. It wasn’t a serious part of the plan.
This was where I came in. As a tour guide who did Internet Marketing for my business, they asked if I could do the same for their business. They wanted me to handle “That stuff”. Create a Facebook page for them, handle their twitter account and maybe even start an Instagram for their business. Meanwhile, they focused on what had been their main focus of marketing, the “real world” stuff!
Once this is over and we go back doing business as usual, usual will now mean a heavier focus on Internet Marketing because now just about everybody has had time to get used to using the internet to communicate with the outside world. To survive this quarantine, they HAD to start communicating with the outside world and they HAD to do it over the internet. They are now used to having this internet thing be a part of their everyday life.
People I used to do their Facebook posts for or their twitter posts are now using Twitter and Facebook to talk with their kids, grandkids and other family members daily. So they will now feel more comfortable using the same online services to market their business. They will now NEED to use those new skills to market what they do and to tell the world who they are. The old way of marketing will no longer be the best way to market.
The New Normal
When we come out of this, as a business owner, as a brand all of your surviving competitors are now at the same level. They’ve used this time at home to sharpen their online marketing skills. That’s where I come in. That’s where this series of videos are going to help you because that’s what I want to do. I want to get you comfortable with marketing yourself on the internet. I want you to know how to sharpen your skills on what it takes to market yourself online
Once everyone comes out of this, everyone’s going to be competing for the same slice of business out there so you need to be on top of your game. You better know what you’re doing and you can’t farm it all out to somebody else. You have got to be on top of this yourself as a brand. This is you out there, so you need to be on top of the game and that’s what these next couple of videos are going to be about. They are about how as a one-person business, how to market yourself better online. How to start and build your brand online. If you already have one online, how to make it 21st century. How to bring it up to the new standard.
The idea is that when the customers go looking for you online they find you. They don’t find your competitors, they find your business and they click on your business. The next set of videos will be on that.
So to start to build your skills, I need you to do soemthing befofre the next video. Before I post that next video and before you go watch that next video, I need to make sure that you have a Facebook page. Not a personal page but a business page. You are a business and you need to have a separate business page from your own personal Facebook page. I also need you to have a YouTube account. Doesn’t have to have any videos on it, I just want you to at least have an account to post videos to. I am assuming that you already have a website with your own domain name.
The next video is where I will start laying the groundwork for building your brand up online. I call it conquering the Google Triangle. It involves understanding and building on three points that are important to make Google your friend. One is to have a website. Two is to have a website connected to your social media accounts that have similar names. And finally, the third leg is an Email list or newsletter. It will all make sense on the net video.
Conquering the Google Triangle shows that you are ready for what will be the new normal. You have built the foundation for building your brand online. Once this pandemic (?) is over, people will be hitting the internet looking for what you have to offer. Being online is going to be absolutely 100% crucial to your survival.
No matter if you are a one-person band or a multi-office business, you need to be online and I’m going to make sure you are ready for that!
Are You Ready??